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moblog:tech Ltd. is a leading provider of mobile blogging, or moblogging, community technology. Since 2003, through moblog:UK, the moblog:tech team has provided a wide audience with a platform to express themselves through content captured on mobile devices. Our mobloggers are there when news breaks, capturing moments such as the London bombings and the Buncefield explosion, they are photographers, creating beautiful images of every part of the world from Antarctica to Svalbard, from California to Japan, and they are diarists, documenting their lives in intimate detail.
In 2006, moblog:tech launched its Promotional Moblog (Promoblog) and Participation Toolkit platforms to enable brands and businesses to easily create, manage and benefit from mobile blogging. Using these mobile blogging platforms, clients engage their audiences through communities that harness the best of the web and mobile technologies.
Jonathan Allen is a co-founder and director of moblog:tech, and manages online marketing and monetisation strategies. He is an entrepreneur and online marketing specialist with over 6 years expertise in search engine optimisation, paid search, and web analytics. Working as a freelancer and full time staff Jonathan has provided consultancy to large publishing companies and digital advertising agencies, such as Dennis Publishing, Haymarket, VNU Business Publications, Incisive Media, TBG London, Agency.com and I-Spy Search. He has launched record breaking traffic driving initiatives and received award nominations for his marketing campaigns for leading print publications, job sites and news media portals such as The Week, Accountancy Age Jobs, Computing Careers, the VNUnet Network (VNUnet.com, Computing.co.uk, TheInquirer.net) and Incisive Network (SearchEngineWatch.com, ClickZ.com Search Engine Strategies). Jonathan is a self taught online marketing expert and has a joint honours degree in Literature & Philosophy from the University of East Anglia. After completing his studies, he founded an online marketing consultancy and co-founded a pay-per-click analytics business, Cohack Ltd, with Ben Godfrey. Jonathan is a widely known amongst industry peers through public speaking, networking and training seminars as a leading thinker on how to migrate traditional print media businesses to online publishing.
Mat is a co-founder, director, developer and systems architect for moblog:tech. In 2003, he co-founded and developed the mobile blogging community platform used by moblog:UK. He is a natural engineer with ten years experience in new media development. He produces innovative and functional solutions to problems, using cross-disciplinary knowledge and lateral thinking to best advantage. His expertise includes all aspects of web management - from information architecture, server management, application programming to graphic design. His skills include PHP, MySQL, xHTML, CSS, Javascript, Zope/Python, Shell scripting, Linux and Windows server administration, online application systems analysis and accessible design and development. From 1999-2004, Mat was Interactive Media Developer at Soup Ltd., where his tasks included website development and management, server configuration, custom software development and systems analysis for national and international companies. Mat studied computer science, philosophy, literature and language at UEA Norwich (achieved high 2:1 grades but not completed for financial reasons).
Alfie Dennen is a co-founder and director of moblog:tech, and manages sales, marketing and public relations. In 2003, he co-founded moblog:UK. Alfie is an engaged and experienced entrepreneur and online strategist, with over 10 years experience in effective sales, marketing, partner relations, business management, and the creation of innovative products and services.
Alfie’s manages moblog:tech’s business development and heads up sales and marketing. Alfie is a widely known and respected commentator on the web 2.0 and mobile marketplaces, speaking frequently at industry leading conferences and seminars.
Lori Faye Fischler is a co-founder and director of moblog:tech, and coordinates operations. She has been a digital strategy consultant for web and mobile projects in the UK and USA since 2005, and previously served in London as General Manager, Corporate Services - International, for Register.com. Prior to coming to London, Lori served in New York as Co-General Manager of Global Web Services, and General Manager of Register.com’s Global Partner Network, and Director of International Sales, Global Partner Network. Lori joined Register.com in June 2000 following the acquisition of her first software start-up, Inabox, Inc., which she co-founded and where she was Executive Vice President. Inabox developed a leading website and community building software known as WebSiteNOW(tm), which was licensed to ISPs, portals, and telcos, including KPN Telecom. The Inabox team built a valuation of more than US$10.0M in less than 2 years. Prior to joining Inabox, Lori was an international corporate attorney in New York at Leavy Rosensweig & Hyman, where she represented clients in the cable television, Internet and telecommunications industries, and at Coudert Brothers, where she counselled clients in Europe and Asia in relation to mergers and acquisitions, joint ventures, licensing and trade matters. Lori also served as a Legal Officer with the United Nations, and began her career as a Trial Attorney in the Civil Division of the U.S. Department of Justice. She received a B.S. degree with majors in Political Science (concentration in international affairs) and Psychology from Tulane University (Newcomb College), and her J.D. degree from Columbia University School of Law.
Ben Godfrey is a co-founder and director. He is a usability and accessibility expert, information architect, systems analyst and programmer. Ben graduated in Computer Science from UEA in 2001. He cut his teeth building web applications at Studio Soup (www.studiosoup.co.uk), East of England’s leading new media agency, producing high quality websites and multimedia for large corporate and multinational clients. As a freelancer, Ben worked on a wide range of projects including Transport for London Surface Transport Finance Group’s intranet, BusinessLink’s website, asset-management system wwWebflow and created a PHP web framework, InfoCMS.
Ben’s first start-up was Cohack, which provided tools to online marketers making use of PPC advertising systems such a Google AdWords. Ben developed the reporting platform in Python, which provided SOAP integration with Google AdWords and a variety of other data sources. Cohack’s product was well received, but the company was unsuccessful. Ben is also working with MyMart, a mobile shopping start-up.